BE Your Own Person & BE Your Professional BEST

So often in our careers we try to be what we think others want us to be. Success today is about being authentic. Authentic in our words and our dress. You can be your own person, feel comfortable and be your professional best.
Key into your personality. Meaning your preference in textures, patterns and accessories.

Most people will be a combination of two personalities: Natural, Classic, Romantic or Dramatic. You many be classic on the job and natural when you go home. You may be classic in your choice of outfits but romantic in your choice of jewelry.

Natural men and women prefer a wash n wear hairstyle. No pattern. If they choose a pattern it may be a check, plaid, small dot or stripe. They like textures like tweed or corduroy. They prefer a thicker soled shoe. They wear little to no jewelry. Many don’t even wear a watch and if they do it has a leather band. No metal for them. The woman wears little make-up. The natural man or woman will move to classic for on the job.

Classic style works in any profession. When in doubt go classic which is a tailored conservative look. The classic prefers no pattern or a subtle all over repeat pattern in a small print or paisley. They love silk, neat materials. The hair is a controlled style and the jewelry is curved and kept simple. A medium to thinner sole shoe is their preference. This woman wears fresh, natural looking make-up.

Romantic man or woman may need to tone down their look on the job. The romantic prefers a longer hairstyle. They love soft materials with soft prints. The woman loves ruffles or bows. They love to shop and want to know the latest trends. They love intricate and many pieces of delicate jewelry. The woman likes baby doll shoes or open-toe sling back high heel shoes. This is where the woman will need to tone down on the job to a two inch closed pump with an ornament like a bow. The woman loves to wear make-up. It is important she goes for a day look and not an evening look. They prefer a thinner soled shoe.

Dramatic loves bold prints and bright colors. Geometric patterns or animal prints. Larger
accessories. Even the watch will make a statement. Their shoes may be pointed, have texture and color. The hairstyle is an angular or blunt cut. The double breasted suit is a favorite—beware very few men and women can wear a double breasted suit. The dramatic like the romantic may have to tone down the look for on the job and save the total dramatic look for off the job. The same for the dramatic woman with her make up it is important she has a day look and not an evening look on the job.

If fashion dictates a personality you are NOT “do not buy it”. People will not remember if you were in fashion. They will remember if you are updated and professional.


Clothes In Your Closet Make Your Career

As you look back this past year at your career, now is a good time to re-evaluate your direction. Are you aspiring for a promotion? Do you have the desire to make more money?
Will your job create more opportunities for you to be visible to the public? Are you or will you be in any sales or presentation situation?

Now, step into your closet and do a serious evaluation of your professional attire. Is seventy percent of your clothes only clothes you wear to work? If not, it needs to be, if you work full time.

FIRST: Remove any clothes or accessories you have not worn in a year. No excuses like “I’ll lose weight” or “I paid a lot of money for that outfit.” Two things will happen. You will be able to see what you have to wear and you will see what you need to buy.
SECOND: If something needs to be cleaned put it in the cleaning pile. Set a day to take those items to the dry cleaner.
THIRD: If something needs a repair put it in the repair pile. Set time aside to make the repairs or take them to a tailor.
FOURTH: If an outfit does not fit properly have it tailored. If it can not be tailored then put on your shopping list to replace that item. E.G. The shirt sleeves have shrunk over time. Not only do you feel uncomfortable in something that does not fit, it does not look professional.
FIFTH: Seriously look at the type of clothes you wear to work. Do they send the message of “professional”? Or “Have my clothes gotten too casual?” Promotion or income opportunities tend not to come our way dressing too casual.
Most professionals still need business suits in their closet. How many is determined by the industry, your aspiring position with the company and your clientele. If you are in a casual environment give consideration to upgrading your casual attire. Long sleeves create a higher level of professionalism.

Does your company have logo t-shirts, sweatshirts or sweaters you can wear on casual day?
Choose the sweater over the t-shirt or sweatshirt if in a leadership position.
Re-evaluating your attire to meet your career goals is quite an eye-opener. All of a sudden you become aware that your clothes may not be communicating how you desire others to perceive you.
Many of you will find you need to build that professional wardrobe to seventy percent of the closet. Others of you will find you have too many clothes you never wear. By removing them you eliminate clutter, create more space and feel more organized.

This experience will create a powerful awareness for you. Next time you go shopping for your work attire you will find yourself choosing clothes to meet your career goals. Others will notice the subtle yet very powerful difference in your professional appearance.


The Silent Power – Professional Presence – Subtle Yet Powerful

What do you find frustrating when trying to dress for your job? Everyone has many answers to this question. From not knowing what to wear to how to coordinate the outfit for the day.

Think about those days when you get dressed and you totally feel good in your outfit. Watch how others interact with you when you feel confident in what you are wearing. Now, think about those days when you put on an article of clothing of accessory and don’t feel your best. You don’t know why, you just know you feel uncomfortable. Observe how others interact with you on those days. The difference is amazing!

The items that work best for you are the clothes you love and wear all the time. The reason some clothes hang in the closet not to be worn is because they are not your best. Those okay outfits are the clothes that you are unsure of wearing when you put them on. That is why it is so important to learn from a Fashion Academy trained image consultant what does work best for you in color, style, texture and pattern. Once you learn the WHY you will always look and feel your best.

To learn more see the book: Best Impressions How To Gain Professionalism, Promotion and Profit.

When an actor plays a part they become the character through the costume, hairstyle, make-up and accessories. Attention to detail is important so they look authentic, feel comfortable and the audience can easily recognize their character. When dressing for your job you too have a role to play. Your attire, hairstyle, make-up and accessories represent the role you are in.

Is your attire sending the message of the role you play?
Can a customer tell what you do for a living?
Paying attention to details is subtle yet extremely powerful. Some people think if it is that subtle how can it make such a powerful difference. With that thinking they don’t even try the suggested. That is the secret—doing it! Once you do, you then experience the power.

For example wearing long sleeves creates authority and a higher level of professionalism and respect versus short sleeves. Short sleeves creates a more relaxed, casual message. Watch how people interact with you when you wear long sleeves versus short sleeves. Watch how you feel and act in long sleeves versus short sleeves. The difference is subtle yet powerful.

Your appearance is a powerful tool that can work for you or against you. Naturally you want that tool to work for you just as the actor does.So think about how you desire to be perceived, what is your role and choose the appropriate attire to send that message.


Create a Unique Image Brand

Today it is much harder for employees to navigate how to present their best image for business success without giving up their authenticity. The dress rules have changed but the business expectations remain the same. We can no longer default to the business uniform. We must develop our own uniform that builds our own brand.

Men and women who are the best dressed in business have the same common denominator. They have made it to the top of the ladder for success. They have mastered the ten ingredients for success: solid image, communication skills, marketing know-how, passion, management expertise, creativity, resourcefulness, high energy, business instincts and organizational ability.

What is required to brand your image?
• Wear appropriate clothes for the particular business situation.
• Wear clothes that enhance your personal coloring and body structure.
• Add your own personal signature.

When you master these three components you place yourself above the crowd. Your presence sets the tone for how receptive others are with you. That does not mean you have to purchase expensive designer clothes every season. Nor does it mean you have to spend a lot of time to shop. You do need to spend some time planning. Time spent planning your image is well worth it in the long run.

Keep it simple, pay attention to detail in the fit of the outfit, accessories and your grooming. People do take notice. Develop your own signature look that people will recognize you by. One of the ways to bring out the best in yourself is wear the right clothing for your body structure and the colors that best enhance your personal coloring. Visual image is our most obvious form of communication.

What is your brand or look? Is it distinctive, sophisticated, well put together, professional, conservative, comfortable, fun, classy, elegant, approachable, tailored, vibrant or classic? When you sho choose attire to communicate who you are. Find your style without trying too hard. Beware of fashion forward clothes they go out of style quickly and are not worth the money spent. Don’t let your clothes wear you. We communicate visually. It is the reason we notice appearance and the messages it sends. It is important to take the time to consider both when creating your best look.

Here are some successful executives who have branded their image.
President of Advertising Agency: Susan enjoys conservative, comfortable, quality clothing. She prefers a more subtle impact on her clients.
Bank President: Tom’s attire is conservative to casually elegant. He believes that style and color of clothes show fit the person.
VP of Publishing Firm: Mary’s look is distinctive, sophisticated and well coordinated at all times.
Develop your own brand and you will have mastered the skill of a solid image.


Peak Profitability

The development of employee image is a core business investment in all economic climates, not just an elective for times of prosperity. The return on investment is immediate and long term.

Employers who leave wardrobe decision up to employees are concerned that those decisions are causing the company to lose customers and is negatively impacting the bottom line. Implementation of business casual dress to attract and retain employees is hurting organizations financially in sales and customer service. Companies, know it, but they believe they cannot do anything to change this dilemma. Management thinks casual is what the employee wants, but they have not asked the right questions and thus structured an inappropriate dress code.

The reality is that saying no to three-piece suits does not mean jeans and a tee. Employees are displeased with co-workers dressing unprofessional and the confusion that has been created in not knowing what to wear to work.

Organizations are aware that the manner in which some employees present themselves is
negatively affecting desired results. It is important to take the necessary steps to develop the awareness and a system that leads employees to consistently present themselves to achieve the result they and the company ultimately desire.

Gone is the past perception of image training as fluffy brown-bag lunch programs. There is a widespread realization that far from being a soft skill, professional presentation directly affects sales and customer retention. Now companies are experiencing a consultative approach with an image consultant who customizes objectives in a way that highlights value to the company.

Companies that provide image training or one-on-one coaching are seeing increased sales volume, profit, customer retention and repeat business. The key to this training is teaching employees how to make professional wardrobe decisions. A system that leads staff to choices that are in alignment with corporate interests while maintaining their authenticity and individuality.

• The employee who dresses unprofessional undermines the goals of the organization.
• The employee who dresses moderately professional has a neutral impact of goals.
• The employee who presents a professional presence accelerates their own success as well as the company’s success.

These are individuals who are looking to brand themselves for career success and advancement. In their work, appearance is a significant component in how they will be perceived and how successful they will be.

Companies merging with or acquiring companies now face challenges. Will they choose one dress culture over the other, invite chaos, or institute a new effective system that members of both cultures can live with? Companies are searching for this third alternative.

Smart companies recognize presentation matters and employee image makes a strong business statement. These companies are shifting to dressing more professional for peak profitability of the company.


Ease of Coordinating Outfits

Guys wouldn’t it be great to just pull out a shirt, tie, pants or jacket and just know it looks great and everything goes together? Have you ever wondered why you feel so good in certain colors? While other colors make you look tired. Have you experienced those days when someone asks, “Are you feeling okay?” You think to yourself, “I feel fine! Why are they asking me that?” Most likely, it was the color you were wearing. Color plays a very strong role in how you feel and look in your clothes.

Knowing what colors look best on you, makes coordinating outfits a snap.
When you wear colors that enhance your personal coloring you look healthier, younger and
vibrant. People remember you instead of what you were wearing. What an exhilarating feeling to have people compliment you all the time.

When you wear a color that does not enhance your personal coloring that is what people
remember. Upon meeting someone our eyes scan that person from their feet to their face. The eye will automatically linger on the one item that does not enhance their appearance. That may be the color, fit of attire or an accessory.

There is a reason why you are most comfortable and gravitate to certain colors. Once you
understand the why, you will no longer second guess yourself and buy attire that hangs in the closet never to be worn. You will also find it easy to create new outfits with your existing attire. Each of us has hundreds of colors we can wear, so please do not think you are limited. So let’s look at why you look best in certain colors and then show you some examples of how easy it is to coordinate your outfits.

You were born with your coloring and it never changes.  Forty to sixty years old is when our coloring lightens up again. However, the undertone of your skin never changes.
The human body originates from red so everyone has red in their skin undertone. The degree of red undertone depends on the individual’s coloring. You were born with either yellow or blue mixed with that red undertone.

The human body was put together so the skin undertone harmonizes with the eye color, pattern and your natural hair color. Think about what happens as we age. The skin lightens, the eyes fade in color and the hair turns gray. Notice how the skin, eyes and hair all lighten at the same time. It is so we look nice as we mature.

Since the undertone never changes you look your best in your colors from birth to death. You instinctively feel better when wearing your colors.

When you love what you are wearing you never ask someone how you look. It is when you are unsure of a color that you ask someone, “How does this look?” Hint, if you have to ask, it is not your color.

People will fall into one of six different color categories. Cool Violet, Cool Red, Cool Rose are those people who have the blue undertone in their skin. The Warm Golden, Warm Orange and Warm Tawny’s have the yellow undertone. Today we are only going to talk about the warms which have the yellow undertone and cools which have the blue undertone. We recommend learning more to determine your exact category by going to a Fashion Academy certified image consultant who specializes in color analysis.

Many times you will see an outfit that has warm and cool colors mixed together? Here is a rule of thumb: Make sure the majority of the colors in the outfit are yours. If the outfit has half warm and half cool colors do not buy that article of clothing or accessory. Those are the items that hang in the closet not to be worn. They take up space and make it very difficult to see what you do have. Those are also the outfits or ties that you just don’t know what to wear them with. With only your colors in the closet you will be able to see all the combinations you can create.

As a child you instinctually knew your colors. Ask a four year old their favorite color and they will shout out their best color. Interesting it is always a color they look their best in.

Gerri Pinckney of Fashion Academy was a pioneer in color analysis era. She studied the human body and the Albert Munsell color theory for years. She determined there was a pattern in how people were put together with their skin undertone, eye color and natural hair color from the time we are born. She categorized the color differences into the winter, summer, spring and autumn. Years later she realized there were two groups each being included in one of the other groups and they really needed to be separated. Note: she did not change the original color theory. She fine-tuned the categories. Now you hear Cool Violet, Cool Red (winters), Cool Rose (summer), Warm Golden, Warm Orange (springs) and Warm Tawny (autumn). Cool think blue undertone and warm think yellow undertone. The cool colors are blue based.

The cool needs these two basic colors in their closet at all times: black or dark charcoal and navy blue. These two basic colors should be had in suits, dress pants and casual pants. The only two colors needed for a cool’s shoes are: black and cordovan.

The cools hair colors range from dark brown to black, silver gray, light to dark ash brown or a white blonde. Examples of cools are: Robert DeNiro, Michael Jackson, President Bill Clinton, Tom Cruise, Denzel Washington, Cuba Gooding Jr,. Walter Matthaw, Tommy Lee Jones, Orlando Bloom, Johnny Depp, Elvis Presley, Jay Leno, Adam Sandler, Ben Affleck, Antonio Banderas and Keanu Reeves.

The warms are the yellow based colors. The warms need these two basic colors in their closet at all times: brown and navy blue. These two basic colors should be had in suits, dress pants and casual pants. The only two colors needed for a warms shoe are: dark brown and black.

The warms hair colors range from golden blonde, light to medium golden brown, carrot red, strawberry blonde to reddish brown and deep chestnut brown with gold or auburn.
Warms are: Drew Carey, Arnold Shwarzenegger, Brad Pitt, Val Kilmer, Kenny Rogers, Robert Redford, Ryan Stiles, Dave Letterman, Matt Damon, Leonard DiCaprio and Justin Timberlake.

Color saves you money because now everything goes with everything else in the closet. Not only is it easy to coordinate your clothes, color keeps you younger looking and feeling your best.

Contact Dawn to go through a personal or telephone Color Consultation.


Is Your Company Losing Money?

Scott Adam’s cartoon on casual day sums it all up. The owner of the company is watching three employees come into work one day. One person is wearing a ballet outfit, the other is in a bathrobe and the last employee is naked. The caption reads: Casual Day It seemed like a good idea. This is the reality of casual dress in most offices—it is NOT working!

If casual dress were working no one would be talking about it. Everyday someone is complaining how others are dressed. You walk in a company and the first words are, “Please excuse our office, it’s dress down day.” STOP If casual was working no one would be apologizing.

Can business casual work if done appropriately? YES. The key word here is business. Most people do not know what business casual attire is because no one has taught them. If no one taught you how to do your job you would muddle through. That is exactly what most people do when they stand in front of their closet trying to figure out what is business casual attire. People do not intentionally dress inappropriately. It is because they do not know what their choices are. Stop trying to bring in casual dress. Instead teach employees the three levels of dress: Power Professional, Professional and Business Casual. (see book Best Impressions How to Gain Professionalism, Promotion and Profit) Then let them choose. Now, no matter what they are choosing they look professional.

How much money is the company losing? How much more money could the company be making were all the employees presenting themselves professional at all times? Think about how you feel when you walk into a medical facility and cannot figure out who the nurse, doctor or patient is because they all look alike. You walk into a corporate office and cannot tell the difference between the president, executive or client. To clients there is a huge comfort in immediately recognizing the professional. Attire is that powerful communication tool. Here are three tips for dressing BUSINESS casual.

ONE: Keep business casual wardrobe a separate wardrobe from weekend attire. When clothes are worn on the weekend and then on the job our mindset is still on the weekend.
SECOND: Clothes will stay neat and last longer. By keeping this separate wardrobe you never have to worry about wearing something to work to find it has a stain or tear.
THIRD: You will save MONEY. If an outfit starts to get worn but still has some life left then move it to the weekend side of the closet and buy a new piece for the work side of the closet. You get different energies from your clothes. You feel different and act differently in a suit compared to a casual outfit. When you feel this difference so do the people around you.

Ask yourself this question before you leave for work each day. “If a client or guest walked in the office today do I feel totally professional in what I am wearing?”
If everyone in the company cannot answer “yes” then your company is most likely losing money.

Today companies are shifting back to more professisonal attire because the business casual became casual and not business. They are doing this by hiring Dawn to bring this education to their employees.



Interview Attire Should Convey Confidence

Interview attire should convey confidence and professionalism. Your appearance matters, remember to shop for quality and comfort.

First impressions are significant during the job search – and nothing makes a bigger first
impression than what you wear to an interview. Dressing appropriately for an interview is
imperative, and contrary to popular belief, it doesn’t have to cost you a fortune.
In order to buy interview clothes on a budget, you need understand yourself and what
constitutes a professional look.

“When people are looking for clothes for the interview, they really want to think about
two things: how do you want others to perceive you and what are you looking to
accomplish?” says Dawn Waldrop, president of Cleveland-based Best Impressions, a
company that helps organizations improve the image of their employees.
Before the interview, find out what the dress code is and ask what the person wears
who’ll be conducting the interview. Then dress one level above what they are wearing.

According to Waldrop, if the dress code is professional you’ll have a lot of options, but
you don’t need to go out and buy a dozen new outfits.

“Start with two outfits and build off of those,” she says. “For some people, that’s black
and navy blue, and for others, because of their coloring, it’s brown and navy blue. But
everyone should start with navy blue. That’s a good basic color.”
Waldrop stresses that it doesn’t need to cost a lot of money to look professional – the trick
is understanding yourself.

“Learn what colors and styles look best on you,” she says. “We waste money when we
buy things that we know we won’t wear. Try something on. If you don’t feel comfortable
in it, don’t buy it.”

Waldrop says it’s better to buy a shirt or a blouse for $30 than two for $15.
“Because when you get those two for $15, where are you next month?” she says. “You’re
back at the store shopping again because they didn’t last.”
In the end, always remember to shop smart.

“You’ll save money by being in tune with what looks good on you,” says Waldrop. “You
know when you put something on and you’re not sure. You have to trust yourself.”


Color a Powerful Communication Tool

Color is a very powerful business tool. Few people think about color as a communication tool. Color subconsciously affects how we interact with each other. Watch how people interact with you on a day you wear dark colored clothes. Observe how people interact with you when you wear light or bright colored attire.

You will find people to be less friendly when you wear dark colors. On days you wear light or bright colors people will be more approachable. Dark colors create authority, intimidation or power. Power professional colors are black, charcoal, navy blue, burgundy, plum dark forest green and dark brown. If you are unsure of what dark colors to wear choose the color navy blue. Light or bright colors are approachable, fun and more casual. Wearing a light shade of gray or tan will create approachability compared to a dark charcoal or dark brown.

Think about:
• The message you desire to send. How do you desire to be perceived?
• What your industry and position level is with the company.
• Your clients industry and position levels you interact with.

For example: As a national speaker I am in front of many different professional people. Before each program I think about my audience. Am I presenting to bankers, insurance, finance, accountants or lawyers? If so, I choose a dark color suit. Reason: I want to crate a very power professional message. Am I presenting to college students, advertising, or healthcare? If this is my audience. I choose a bright colored outfit to create an approachable professional message. If I walked into a hospital training session for a group of operating room staff wearing a dark navy blue suit they would not be as open to listening as they would be when I am wearing a teal, royal blue or magenta suit. These professionals are saving lives and brightness in their day is a plus.

It is very important to go through a personal color consultation. Learn what colors work best for you and why. Our skin undertone harmonizes with the eye and natural eye color. The great thing is we are born with either a blue or yellow undertone and it never changes.

Color is the reason WHY
• You love and wear certain clothes while others hang in the closet not to be worn
• You look healthy in certain outfits while other pieces make you look like you don’t feel well
• People remember YOU and not what you worn
You fall into one of six color categories. Once you understand your best colors you will
• Save time shopping
• Ease of coordinating outfits
• No longer waste monies on things you don’t wear

Utilize your best colors as a powerful business tool.


Increase Sales Through Visual Value

As a sales person are you taking advantage of your most powerful selling tool? What sets you apart from your competition the minute you walk in the door?  What does the client see when they see you coming?
One of the most important assets you have is your professional image. Knowing how to utilize your professional image as a tool is a benefit in two ways. Personally you will save yourself time and money.  Professionally you will increase your sales.
The trend in American business attire has gone from a full business suit to what I call “wear what you want” policy.  Just as you have experienced confusion as to what is the appropriate outfit to wear for each client, your clients are experiencing the same confusion.
The connection between our appearance, how this makes us feel and ultimately how this impacts our customers is powerful. Seriously look at the type of clothes you wear to work. Ask yourself this question, “How do I want to be perceived?”  If you say ‘professional’ – look at your attire. Do your clothes communicate that message?  You may say ‘casual’ because you are in a very casual business environment.  Ask yourself this question “Has my closet gotten too casual?” Income opportunities tend not to come our way when dressed too casual. Research has shown companies business decreasing due to casual dress and those companies are going back to dressing professional.
Most professionals need a couple of business suits in their closet. How many is determined by the level and type of clients you call upon. Business suits can be a jacket the same color or a different color as the dress pants for men or business skirt for women.
If in a very casual environment give consideration to upgrading your casual attire. Most importantly build this wardrobe separate from your weekend casual clothes. Long sleeves create a higher level of professionalism vs. short sleeves.
Clients buy from sales people they feel most comfortable with and trust. But where does this trust and comfort come from? It comes from the energy we give off every day.
We get different energies from our attire that affects our day-to-day interactions. Just as you feel the difference when you wear a certain article of clothing, so do your clients. What creates these subtle yet powerful differences?
Think about those days when you get dressed and feel great in your clothes. You feel confident, and people interact with you in a positive manner. When you feel most comfortable in your clothes you are at your selling best.
Now think about those days when you put on an article of clothing or accessory and only feel okay. You feel out of sync. The truth is we don’t communicate well when we are uncomfortable. Our customers can sense our discomfort and they react accordingly.
As children, we instinctively knew which clothes we loved. We picked out the best colors, styles, textures and patterns that made us feel comfortable. But then we grew up. Fashion magazines and television became our clothing models. When this happened, we began to second-guess ourselves instead of listening to that child-like instinct.
Are you currently ignoring your clothing instincts? When you get dressed and everything looks and feels your best you never ask, “How do I look?” Why? Because you already know you look your best. It is those days you are unsure of an article of clothing or an accessory that you ask your spouse, friend or co-worker, “How does this look?”
When you doubt your attire choice your inner voice, called awareness, is signaling you that it is not working. Listen to it. Ask yourself, “What is making me feel this way?” The answer will pop into your head if you take the time to stop, look and listen. If you feel unsure of an outfit or accessory, do not wear it.
Is your attire sending the message of your true role? Can clients tell what you do for a living? In today’s world we often times cannot tell the difference between the customer and the salesperson. We cannot tell the difference between the corporate executive and the office visitor. But to your clients, there is a comfort in immediately recognizing the professional. That’s why it is important to dress the role you’re meant to play.
When your clients make it a point to tell you not to come dressed in a suit, what do you think they are really saying? Usually they tell you not to come in a suit because they are casual. Unfortunately, many people interpret that to mean, “Come dressed like us.”
What your clients really mean is don’t come dressed in a black, navy or gray business suit. What they are also saying is, “Don’t look like us.” Wear the suit to keep your powerful persona, but remove your jacket, men wear a colored shirt and women wear a flat shoe. You still look professional but now both you and your client feel comfortable.
Build your professional wardrobe to be seventy percent of your closet. By keeping this wardrobe separate from your casual attire, your clothes will look neater and last longer. You will save money and look professional.
Your attire needs to project who you are, what you do and your career goals. Your attire choice will be different if you are calling on a bank or an advertising firm.
As you analyze your clothes and how they make you feel you will soon realize that a subtle change in your dress can create a powerful difference in how people interact with you. When you present the image of being authentic and professional, you will achieve the sales success you desire. Ultimately, your visual package is a powerful sales tool that enables you to gain respect, and increase earning power. You will have created a visual value the moment you walk through that door.